A few weeks ago, Edd Straw wrote a wonderful piece over on Autosport.com about lacklustre Formula 1 liveries. At the start of every year, we hope that such fears and pessimism will be misplaced. At the start of every year, we hope that the Formula 1 teams, whose offices are filled with visionary designers and excessively paid graphic designers, will create a colour scheme that marks them out from the fold. Something that will make them distinctive. And every year we’re disappointed.
But perhaps never have I been more disappointed than this year.
The sheer lack of imagination from Formula 1’s artistic brain trusts is as bewildering as it is frustrating. With a blank canvas and the ability to go anywhere most have gone down the most unimaginative paths. Others have strayed from the norm, but in such a sterile fashion as to have made the majority of us wish they’d just left well alone.
I have no issue with liveries staying the same year on year. Red Bull has a clear brand and their car livery evolution over the years has stayed true to that. One cannot expect their livery this year to be much different to that of 2014, and that’s no bad thing. It is recognisable, bold and colourful. It has remained relatively unchanged for so long because it works. The same, of course, is true of Ferrari.
Ferrari’s red stems from the old school, when racing cars were painted in national colours. Red was the national colour of Italy, Green for Britain, Yellow for Belgium, Blue for France, White for Germany and so on. Changing from Red for Ferrari would be like Manchester United moving away from a Red home kit, or Chelsea switching from a Blue home shirt. Unthinkable.
In modern day Formula 1, other than Red Bull and to a lesser extent Toro Rosso’s corporate identity, there isn’t a team other than Ferrari with such an entrenched connection to a set colour scheme.
Which is why, I think, the liveries we’ve seen so far leave a lot to be desired.
I’m going to leave Williams out of the discussion. Yes, more could be made out of the Martini stripes, but in just one short year that livery has marked itself out as instantly recognisable, strong and emotionally invested. It’s mega.
As for the others…
McLaren teed us up for their launch with a fun “Back to the Future” inspired clip. Indeed, the launch movie itself began with beautiful images of those classic McLaren Hondas and their evocative white and red liveries. Marlboro has gone, never to return of course, but those colours remain as emotive as ever. Could it be that McLaren had done what everyone had been praying for? Could it be that they’d realised the historical and passionate draw of that iconic livery? With no title sponsor that we knew of, there would be little restriction for them to create pretty much whatever they wanted. Could it actually be?
No. It couldn’t.
What was launched was a mess. Silver, black and a red glossy line that loops around the nose and ends at the red wing mirrors. If the intention was to hark back to the West / Vodafone liveries of silver, black and red… then it is a poor rendition at best. Weak. Meek. Indeed, the Force India launched one week before harkened back to those halcyon McLaren days of the 2000s more than McLaren’s own effort.
The VJM08 is, thus far, the car that surprised the most with its launch design. On first look it’s yet another underwhelming silver and black creation, but the flowing orange highlight pulls the car together. It was a shame not to see the lime green alongside the orange and one hopes that it can be incorporated into the design before Melbourne to really make the car feel like a Force India, but in the flesh it already looks gorgeous. Yes, it could be a 2010 Coloni GP2 car or a McLaren MP4-20, but it’s a cohesive and pretty design that works well.
The new McLaren MP4-30 lacks that cohesive feel. There are already whispers that it isn’t the final design, thus allowing McLaren a new livery launch before Melbourne and the associated PR boost that would allow, but why not just launch it in plain black or silver? Why bother launching with a design which, arguably, looks a little bit careless and more like a half-arsed HRT than a stunning McLaren Honda? One of my favourite online mock-ups is a metallic black and orange… surely a perfect testing if not race livery.
Indeed, the sheer number of fan designs cropping up online gives a hint of what might have been and the potential that exists in the renewal of one of the most successful and iconic partnerships in F1 history. If McLaren really was going “Back to the Future” it could have chosen to take influence from any one of the beautiful designs you can find with the click of a button online. It could have employed any one of the budding online designers to throw their efforts into it. It could have taken inspiration from Autosport’s front cover a year and a half ago. It could have taken influence from its own driver’s GP2 car.
What we got wasn’t even slightly “Back to the Future.” It was drab and boring. A nigh-on sponsorless car with a livery that reflected more of a need for going to back to basics than back to the future.
So with two almost identical looking cars in Force India and McLaren, one eagerly awaited the uninspiring grey of Sauber to be thrust upon us. But with Test and Reserve driver Raffaele Marciello already having tweeted a photo of his helmet, the visor strip in the yellow and blue of Banco do Brasil had already given a hint that we could expect something a bit different to the drab designs of recent years.
So while we can praise the Lord than the team launched in colours other then gun metal grey, one can find little reasoning for a livery apparently designed on Microsoft Paint. In 1998. So much for the potentially lovely blue and yellow livery. From the side, and when compared with last year’s car, however, it all becomes a little more clear. The design is almost identical. They’ve just replaced grey, white and red with blue, white and yellow. Once again, ten out of ten for imagination. (Sarcasm font)
It’s a little bit embarrassing when a look at junior formulae shows what can be done with a comparatively miniscule budget and a little bit of imagination. Carlin’s 2013 and 2014 GP2 liveries both pulled deference to the same sponsor that now adorns the Sauber. Both liveries were cohesive and strong, with flow and intrigue. They looked great on track and made the car instantly recognisable. Honestly, it’s really not that difficult. Again, there are enough mock ups online of what could have been done.
Ultimately you may ask why it all matters. This isn’t some fashion parade. In years to come, these cars aren’t going to adorn art galleries.
But a strong livery is a calling card, a coat of arms… a badge of honour. From a practical perspective they mark the team out in terms of marketing and merchandising. For television commentators, that livery makes the car and the driver instantly recognisable.
If I say Ferrari you think Red.
If I say Ligier you think Blue.
If I say Leyton House you think Turquoise.
If I say Jordan you either think 7up Green or Yellow and Black with a hornet or a snake on the nose.
The thing is, it does actually matter. It matters because Formula 1 is supposed to be inspirational. It is supposed to be visceral and enthralling. The cars are supposed to smash their way into your hearts, burn their way into your subconscious and stay there forever. They should take your breath away.
But these… they just don’t.
The boring liveries simply reflect the boring nature of what is gradually becoming an over-regulated spec series. Other than the starts and pit stops the races are essentially high speed parades with no passing at the front.
Overtaking is an Art….you will see next season….Max Verstappen
I was secretly hoping Ferrari would troll the Internet for a minute and two and released a mock-up of their new car in black and grey. 🙂
Seriously though, I find the McLaren design very unimaginative and from a marketing perspective it is a shot in the foot. Either some red and white-ish would have been great, or something radically new.
Yes, red and white is Marlboro, but grey/silver/red is West/Vodafone and mostly: Mercedes. Except for last year, it is the same basic design they have been using since 1997!
That’s not “time travel” or #makehistory, that’s “living history” or #repeathistory.
It is flashed up, and you say it’s the Vodafone-McLaren Mercedes of 2009 or something.
It’s not bad-looking, per se, there’s just nothing new in it, it is just like every other McLaren of the past 20 years with Honda not benefiting much from it.
It is really a disappointment to see so many grey cars around (and Mercedes is yet to come), though I like the Force India. For many years I have been repeating that Red Bull is the prettiest car due to its colourful and eye-catching appearance, and I have a vague feeling this will remain the same this year as well. I’m glad you mentioned Leyton House, I am head over heels in love with that vivid and striking colour – the same can be said of Arrows.
I am a fan of neon colours; no objection to black and seemingly dull liveries (Lotus is always rather elegant), but a few tints and stripes of a neon pink or orange would result in a breathtaking beauty. I dare not mention my secret desire, only pianissimo: 90% same livery for the two drivers of a team, same basis, but while on car 1 something is distinctive blue for instance, it is yellow on car 2.. Big dreams, so to speak.
Why did you leave twitter then re activate it and tweet, kinda hypocritical
lol will buxton the best dnt b a h8r
I deactivated a personal account and replaced it with one whose sole purpose is to promote the blog via links to stories. So not hypocritical at all.
I’ve got to say, I like your decision to focus on the blog. Looking forward to seeing more of these posts!
I am sure you have very valid reasons for doing so, but I, for one, will miss being able to read your personal insights – not many ‘people in the know’ are willing/able to actually voice their own opinions in such a witty and honest manner.
Hi Mac. It had started taking over my life a bit. I’ll miss the instant ability to connect and chat with all you guys, but hopefully we can still do that here, in slightly longer form and with a bit more explanation.
Hey Will. Are you no longer @willbuxton on twitter? The link on your home page here still points to that account, and it’s something F1-related. So if it’s not you, it’s probably best to update that link.
I too will miss your tweets but I wasn’t paying you for them, so I understand the change. Best regards.
Thanks for picking up on that… in the process of updating everything!
Waiting for someone to be completely thoughtless & boring (yet original!) and release an unpainted car with only stickers.
Yeah I would love to see that. Pure carbon. It would be great.
Read this: http://t.co/nS7cEeFV1l
End of story.
Reblogged this on Full Contact.
The iconic branding of an F1 Team is what keeps the fans through thick and thin. Ferrari have not had it easy over the last few years but the fans remain loyal primarily because of the magic of Ferrari and those red cars.
Lackluster paint schemes for lackluster cars goes hand and hand.
Don’t know why when I read your blogs, I hear your voice with your wonderful accent.
Haha, thanks Frank. I have always tried to write as I speak. I think it is important that when you read me, you can hear me.
Its all down to sponsors. They choose the colour of the car. Sauber and Banco do Brasil, Martini with Williams. Its always been that, remember the red winfield Wiliams….They pay the money and the teams react accordingly. The graphics people have to liven up an already set design almost.
Yes and no. Major sponsors or title sponsors of course dictate colour schemes and base liveries, such as Martini at Williams. But McLaren has no title sponsor. It has no such considerations. Fact is, Ron likes grey. But what we’ve ended up with isn’t even a patch (in my eyes) on those great Vodafone and West liveries of the past, if indeed that’s the look they were going for.
Couldn’t agree more Will.
We all remember the iconic Marlboro liveried Hondas from the Senna and Prost era and this was the perfect time to hark back to the success of those days. A squandered opportunity
To be honest I think some of them are left blank for sponsorship reasons – either the current sponsors aren’t giving the teams enough cash / the teams are over-charging or they leave it blank so they’ve got room to attract new sponsors and sell those spaces. Nearly always in Formula 1, it’s a budget issue.
For this 40-plus-year-old American, at least, the JPS Lotus livery is in the same category as a red Ferrari, blue Ligier, etc. Iconic. What do you think about the 2015 Lotus?
I think the tub looks like an F3 Dallara. I’m going to hold absolute comment until we see it run… which may not be for a while yet.
Hi Will, Glad you liked my rendition if the chrome orange McLaren! I tweeted it before posting it to Reddit, ( https://twitter.com/StardustSR/status/560968448713715712 ) you can see my logo on the winglet in front of the sidepod. 😀 I can send you the original high resolution image if you’d like me too. Cheers!
Thanks Antonio. I wasnt sure of the provenance so apologies for not putting your name on the image. I will amend. Lovely rendition. Bravo.
No problem at all Will, the Reddit post is mine as well so it’s all good!
Just wanted to say I really liked it, too.
Using copper as a fusion of the historic McLaren orange, and the more recent sliver metallic livery is perfect.
I would say something more…
– If you say Lotus we think green or black&gold.
– If you say Williams we think Canon, Rothmans or Martini.
– If you say McLaren we think orange, Marlboro, West or Vodafone.
– If you say Mercedes we think silver.
– If you say Minardi we think of black&yellow.
Just saying because I got more ideas what you would say and what we would think of.
Totally. I think you’re bang on with McLaren too… which is why it is a shame that with an absolute blank canvas, we’ve got a poor representation of one of those iconic concepts, rather than something strong and imposing.
All I can say is Will you blog what so many F1 fans have thought for so long. How can such a high tech sport have the worst liveries?
And we don’t need to get into helmets…
I’m hoping McLaren will re-create their liv as they still don’t have a primary sponsor. They ought to go with an all metallic orange, much like Antonio Franco’s image in the article – but without any black.
I quite like the Sauber, it reminds me of the late 80s.
All that said, I’m actually excited for Singapore and Abu Dhabi this year. They may look drab in Jerez, they’ll look brilliant at night..
The Ferrari SF15T’s livery is even WORSE than the their SF14T. 😦 😦 WTF is up with all the wandering black (raw carbon)??? Looks like Ferrari is using designs REJECTED by Marussia on their F1 cars. Bloody awful IMO & they shouldn’t get a pass just because they are Ferrari.
Is there that much heat emanating at the rear of the Ferrari from their latest hybrid system to leave all the raw carbon on the engine cover? The Sauber also has the same unpainted area on their new 2015 car. Love the Sauber color (from Nasr’s Banco Do Brasil…), but its a damn shame they didn’t bother to design a damn livery. UGH
Thankfully Toro Rosso actually got creative & executed a solid race livery!!! Hope the car can perform as great as their cars presentation looks!!!
Will, you have to admit, this camouflage Red Bull livery is not the unimaginative and uncreative way of black-and-white 🙂
No you’re right. It is fairly common practice for road cars to test with a similar paint job, though, so that spy shots are unable to give away exact contour of body shape. So there is method in the madness. Expect a traditional red bull livery in Melbourne.
Someone has already spotted some little horn-like object on the front of the sidepods: http://i.imgur.com/qGlCJqF.jpg
I love the colours of the Red Bull, it’s very vivid, but I wouldn’t mind seeing this zebra in Melbourne 🙂
PS: So sad for Seahawks 😦
Is Red Bull to take the Zebra livery and make it “bolder” due to positive response?
And yes about the Seahawks. They had it, had it, had it…
Will, since you’re a journalist have you approached teams to comment?
Ron Dennis’ comments were very interesting.
“We have had the same [discussions about livery] inside the team: all of these people were saying, why don’t we make it orange – because that was the old colour of McLaren? Well, I say, ‘you just said it – it was the old colour of McLaren. Why the hell do we want to go backwards?’
“So what do you do? Do you create an aesthetically pleasing design? But for what purpose?
“This is the livery of McLaren. It has always been a combination of these colours – and it will only change for commercial reasons. It won’t change just to make a few people in the company happier because they want it orange or they want it yellow.”
“It will be far more recognised if we suddenly come out with a lime green car for the following reason: you will all know that we have a great deal of money coming in. So why would you react to Twitter? Yes we could change colour. Yes we could do something more daring. Yes we could do all these things. But give me a reason why?
“If it is just to make something more aesthetically pleasing, that is not enough reason for me. Don’t worry – it will change. But I will not say when.”
Reblogged this on Fun With Cars and commented:
As we see the 2015 cars and their new or updates liveries, I agree with Will Buxton’s observations on the choices that many teams have made. -jim
This is why I’d like to see Flavio Briatore back in F1 in some manner. He brought some flair with him. The light blue, dark blue, and green of the B194, for example, was a combination that looked good. Heck, even the Benetton three-stripe logo had more color than some current teams have on their whole car. The Renault team I don’t think ever had a bad livery.
Couldn’t agree more Will – F1 liveries SHOULD be amazing, stunning an beautiful.
One thing though – yellow – it’s been missing for too long and it’s a great colour for an F1 car. Here’s a collect of 11 of them, am I right? Yes I am.
http://badgergp.com/2015/02/11-yellow-cars-formula-1/